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  • Fish Where the Fish Are (Part 3): Effectively Using LinkedIn Groups

    Posted In: General

    Posted Date: 29/11/2018 11:50:48

Using LinkedIn groups effectively is key to building your network and boosting connections. As a contractor, groups offer exceptional opportunities to enhance your personal profile, expand your network and establish yourself as an industry expert online.

Check out our tips to achieve this by utilising the tight LinkedIn Groups in the right way:

  • Quality, not quantity

First off, isolate groups containing key contacts in your industry to which you have something to offer (this should be your industry expertise – not your product or service). Once you have defined your audience, start creating useful, targeted content i.e. blogs, discussions and guides that will prove useful to the members and drive traffic to your profile.

Rather than joining the maximum 50 LinkedIn groups, consider choosing a handful and ensuring that you actively contribute with relevant and engaging content. Becoming a significant group member posting helpful, targeted information is key – not spreading yourself thinly across a vast list to which your content has limited relevance.

  • See a gap in the group market?

Managing your own group is an excellent way to boost your profile and construct yourself as an industry thought-leader. Create a group around your specialist area, form a foundation of active and knowledgeable contributors and engage in discussion to establish a sense of community and informative exchange.

But be careful with self-promotion. LinkedIn users join groups to discuss topics and gain insight from others in their sector – not as fans or ‘likers’ of your personal service. Don’t let intrusive, incessant advertising define your online persona when engaging, useful content can do the same job.

  • Get involved, and keep consistent!

LinkedIn report that participants who participate in group discussions attract quadruple the profile views of those that don’t. Although success is not solely measured on profile views, these contribute to boosting your network and your reputation in the marketplace.

If you manage a group itself, prioritise its maintenance. Remaining active is essential in ensuring that your group gains momentum as a discussion space. Remember that both the quality and regularity of your content provides a reflection of your commitment to the group, and on a wider level: your industry.

The fundamentals to effective LinkedIn group practice are choosing wisely, adding value, exploiting your niche, and maintaining regularity and consistency. Groups provide fantastic opportunities to both build and disseminate your industry knowledge among prospective connections and clients, as long as the platform is used efficiently.

Find the previous edition of this blog here: Fish Where The Fish Are (Part 2) – 3 principles for managing your company LinkedIn page



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