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Could social media be affecting your job hunt?
Posted Date: 01/08/2018 14:35:41
In 2018, the number of people using social media reached over 3 billion. Considering its widespread usage and the level of information we share on it, it should be of no surprise that potential employers can and will use social media to check applicants out. So how do we make sure our social media isnít negatively affecting our job hunt?
Donal OíDonoghue, Managing Director of Sanderson Ireland, recently spoke to TodayFM about some simple things job seekers should be taking into consideration when it comes to their social media. Here are some of Donalís dos and doníts that applicants should be thinking about when it comes to their internet presence:
- Optimise your professional profile and build your online brand.
- Think about what youíre sharing.
- Google yourself.
- Research the companyís social media account if youíre invited to interview.
This includes things such as using an appropriate photo, thinking about keywords, checking spelling and grammar, adding files to stand out from the crowd (i.e. presentation, video etc.). In a nutshell, showcase your skills, experience and interests.
If youíve read an article that interests you or watched a video giving great career advice, share it on LinkedIn. Employers will be encouraged if they see you have an active interest in furthering your knowledge, keeping up-to-speed with your industry and promoting a positive attitude.
Google your name, not forgetting to check Google images to see what is visible to the public. Use this time to do an audit of your online presence and manage what you do and donít want on show.
This seems simple but the company social media accounts are a great place to stay up-to-date with their latest news, stories and events. Itís also a great place to learn about their company culture so that you can see if youíd be a good fit.
- Donít let your social life cost you the job.
- Donít connect with the interviewer on LinkedIn.
- Donít lie or over embellish.
- Donít use LinkedIn like it is your personal Twitter or Facebook account.
As mentioned, many employers will use social media to check out an applicant so itís worth changing your security settings on Facebook, Instagram, YouTube and Twitter. That way you can keep things private and stay in control.
When invited for an interview follow the company page but donít follow the interviewer Ė this can seem pushy and presumptive. Itís generally best practice to only connect with your interviewer if youíve been offered the position.
You will get caught out. Tell the truth on your CV because your social media accounts can easily be used to disprove anything you falsely claim to be true.
It should remain professional. Oversharing, dramatising and telling people what you ate for lunch will put people off. Be interesting, not irritating.
To listen to Donalís talk on TodayFM about how social media could be affecting your job search, click here.