New RSG Brand Unveiled
Following a group-wide re-branding campaign currently being embarked upon by Bristol based RSG Group, one of the UK’s largest Independent Recruitment Companies, their new corporate branding was revealed to staff during an internal launch held at exclusive venue, The Clifton Club.
The exciting new branding was launched to its 120-strong employees and even featured a short film starring RSG’s own people. The launch celebrated the revelation of the dramatic new red logo and staff were briefed on the significance of the re-branding campaign both on an internal as well as an external level.
A local branding agency worked with RSG’s management team and staff to develop a brand identity that is truly reflective of the company’s ideology and operations. After taking a close look at the company’s people, history, culture and capabilities, a tagline was crafted that more accurately reflects their holistic approach to resourcing.
For more than 35 years, RSG has translated ideas into action, good intentions into outstanding service and innovation into true industry leadership, serving as one of the UK’s premier Recruitment & Resourcing Groups. RSG is dedicated to being an experienced and professional recruitment partner, delivering value to clients through empowered thinking and fit for purpose recruitment solutions, delivered through flexible, efficient and proven service.
This ethos was distilled into one simple sentence:
“This isn’t just a change of our company colours and logo, the re-branding of RSG solidifies our operations and mission in a changing industry,” said Mike Beesley, Director of Group Sales and Marketing. “Over time, the brand will also bring new meaning to the world of recruitment and resourcing as RSG aim to innovate and set new benchmarks for the industry.”
“RSG’s new brand identity is representative of the company values and culture and the new branding collateral is a strong, visual statement of RSG’s key messages. It portrays the spirit and passion of the employees in propelling the organisation towards realising its vision of becoming a globally renowned recruitment and resource provider that drives growth through quality and innovative success.” continued Beesley.
The new look RSG website and staff handbook were also unveiled at the launch party. Click here for a snippet of the launch presentation.
“It’s not just about having a new logo, it’s about building a meaningful and compelling brand that resounds internally and will help RSG to connect with it’s clients with greater depth and focus.” explained Nick Walrond, Director of Core Recruitment Services.
Nick also conveyed his appreciation to RSG staff for their loyalty, support and service throughout the years, thanking them for their commitment to the company.
The external campaign will be rolled out throughout the UK over the coming months, starting with RSG’s regional clients.
